全球虛擬現(xiàn)實(shí)消費(fèi)級(jí)產(chǎn)品市場(chǎng)走向成熟。虛擬現(xiàn)實(shí)行業(yè)級(jí)產(chǎn)品和應(yīng)用也不斷涌現(xiàn)，虛擬現(xiàn)實(shí)已處于產(chǎn)業(yè)爆發(fā)的前夕，即將進(jìn)入持續(xù)高速發(fā)展的窗口期。據(jù)預(yù)測(cè)，到2020年，VR 市場(chǎng)包括游戲、硬件、電影和主題公園等的市場(chǎng)規(guī)模約為 300億美元，其中VR游戲的市場(chǎng)規(guī)模占比接近50%，其次是VR硬件和VR影視內(nèi)容。 Digi-Capital還預(yù)測(cè)到 2017 年，VR市場(chǎng)規(guī)模將于 AR市場(chǎng)，但隨著科技進(jìn)步，AR 市場(chǎng)規(guī)模未來(lái)將遠(yuǎn)** VR市場(chǎng)，至2020年AR預(yù)計(jì)能達(dá)到1200 億美元的市場(chǎng)規(guī)模。
作為未來(lái)技術(shù)的核心, VR/AR和ICT娛樂(lè)產(chǎn)業(yè)已引起全球知名大型企業(yè)的關(guān)注目光，尤其在中國(guó)備受矚目。由于中國(guó)巨大的資本力，政府的大力支持及大型IT企業(yè)的推動(dòng)，使得中國(guó)的VR/AR科技市場(chǎng)呈直線式上升發(fā)展。以中國(guó)為核心的亞洲市場(chǎng),將掌握新一代視覺(jué)IT產(chǎn)業(yè)的主動(dòng)權(quán)。
由上海市多媒體協(xié)會(huì)，上�；ヂ�(lián)網(wǎng)行業(yè)協(xié)會(huì)VRAR專(zhuān)委會(huì)，上海虛擬現(xiàn)實(shí)與增強(qiáng)現(xiàn)實(shí)產(chǎn)業(yè)聯(lián)盟，上海游戲產(chǎn)業(yè)孵化器及硅谷虛擬現(xiàn)實(shí)與Exporum聯(lián)合主辦第二屆上海2019 VR/AR新技術(shù)設(shè)備體驗(yàn)展（VR/AR & NEW Technology Experience Show 2019）將于2019年10月30日至11月1日在上海新國(guó)際博覽中心舉辦，本屆
展會(huì)規(guī)模達(dá)12000平方米。
The Global virtual reality consumer grade product market is maturing. Virtual reality industry-grade products and applications are also emerging, virtual reality has been in the eve of the industrial outbreak, is about to enter the window period of continuous high-speed development. By 2020, the VR market is forecast to have a market size of about $30 billion, including games, hardware, movies and theme parks, with VR games accounting for nearly 50% of the market size, followed by VR hardware and VR film content.
Digi-Capital also predicts that the VR market will be in the AR market by 2017, but with advances in technology, the AR market will be much larger in the future than the VR market, and AR is expected to reach a market size of $120 billion by 2020. As the core of future technology, VR/AR and ICT entertainment industry has attracted the attention of world-renowned large enterprises, especially in China. As a result of China's huge capital force, the strong support of the Government and the promotion of large IT enterprises, China's VR/AR technology market in a straight-line upward development.
With China as the core of the Asian market, will master the next generation of visual IT industry initiative. By Shanghai Multimedia Association, Shanghai Internet Industry Association VRAR Special Committee, Shanghai virtual reality and augmented reality Industry Alliance, Shanghai game industry incubator and Silicon Valley virtual reality and Exporum jointly hosted the second Shanghai 2019 VR/AR new Technology Equipment Experience Exhibition (VR/AR & The Experience Show 2019) will be held from October 30, 2019 to November 1 at the Shanghai New International Expo Center, with a scale of 12000 square meters.
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